I recently started work on client’s new project. Basically they are starting a brand new shiny ecommerce shop and I’m supposed to head up the launch and optimization. Normally this would bore me to the point of death but today I felt inspired to start work on said clients project. I started out by doing some domain name research. I found the most boring keyword full domain name for the project and set out to help them create a business.
The basic tent of their business concept is mail order home roasted coffee. It’s such a small niche I’m sure they won’t do any business but I set out to help them do the best I could.
Utilizing tools like SEO Book Keyword Research Tools I was able to help them find this domain and help them compare themselves with potential search engine competition. I believe this is a good niche for this couple and thought what the heck I can help them.
I believe a solid domain that describes a business is really important start to good seo. This domain Mail Order Coffee Shop is perfect. It describes 100% to the searcher/potential customer what the store is all about. It creates instant authority with a powerful keyword rich domain and that in combination with solid link building and branding should create a powerful front end to the business.
